(Mis)Selling Insulation

A friend of mine who works in the insulation industry told me a story recently, which highlights some of the pitfalls of selling insulation (or anything else) door-to-door.

His wife had mentioned that she had been plagued by people trying to sell her insulation on a regular basis and one morning when he was working at home there was a knock at the door. He answered it, to be confronted by a pair of eager salespeople from a well known installer. (It is important to understand that he understands the technical background to insulation very well and knows all the products on the market.)

Good Morning Sir, we are from XXXX, Would you like to have free insulation installed?

Nothings free!

No, it is, would you like to have free insulation installed, we can do your loft or your cavity wall.

I don’t have a cavity wall, What type of insulation are you offering?

Loft and Cavity wall insulation!

No, I mean what Type of insulation!

Free Loft and Cavity Wall Insulation!

There are lots of types of insulation, (goes on to list them) which ones are you offering?

Silence….

He then gave them a stern lecture on understanding their products a bit better before trying to sell them to unsuspecting residents and sent them packing.

The danger of unleashing people like this onto the streets is that they are going to do more harm than good, insulation, or any other intervention in building fabric requires some knowledge on the part of the sales people and installers, we cannot rely on householders to be the knowledgeable party in this relationship. As CERT and CESP come to a close the energy companies are trying feverishly to offload a lot of insulation on the market to avoid any threat of fines from Ofgem.

What ought to be happening is that DECC should be stepping in to prevent this type of behaviour and ensuring that there is no danger of a bubble in the insulation market just when the Green Deal is being adopted.

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2 thoughts on “(Mis)Selling Insulation

  1. These suppliers usually make a point of offering a large variety of products from different manufactures so as to give the customers a wide range from which to choose.the insulation suppliers ought to be willing to help and give customers advice on the best products from which companies which can do a particular job. If you are businessman that deals in large scale building then they will certainly be with you all the way giving you advice and making sure that you always come back. They also offer services of high quality, support to all their clients, products which are of high quality at affordable prices and any other service that you might inquire of them.There are many people who have homes and do not know the first thing about energy saving benefits that can be attained by insulation. In such a case it would be wiser to talk to these insulation suppliers
    http://www.insulationsuppliersuk.co.uk and they will certainly offer the required advice and tell you the benefits of these insulation.  it the first step towards saving energy in your home.thank you for you time

  2. At Dayhill we make a point of offering a large variety of products from different manufactures so as to give the customers a wide range from which to choose.All insulation suppliers ought to be willing to help and give customers advice on the best products from which companies which can do a particular job. If you are businessman that deals in large scale building then they will certainly be with you all the way giving you advice and making sure that you always come back. We offer services of high quality, support to all their clients, products which are of high quality at affordable prices and any other service that you might inquire of them.Most clients do not know the first thing about energy saving benefits that can be attained by insulation. In such a case it would be wiser to talk to our friendly staff who offer advice and tell you the benefits of these insulations.  This is the first step towards saving energy in your home. INSULATION  SUPPLIERS

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